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Search marketing strategy that gets you results.

We get to know your customer base

In a world that moves at the speed of tweets, building online audiences is still a long-term gig. So, the first thing we do is invest solid time in identifying your next customer. We figure out what they’re looking for and what would make them buy from you.

Our search marketing journey starts here.

We lay down clear financial goals

To plan the ideal search marketing strategy for your business, we sit down and humanize the numbers. We think about things like customer acquisition costs and conversion funnels, sure, but we also think in terms of what they actually mean for your business. We set achievable monthly personal revenue goals based on your current market share and plan a path that will help you get there.

We analyze your current campaign

Before we move forward with our new search marketing campaigns, we always take a careful look at what you’ve already done. This helps us pinpoint what’s been working well and what’s been—well, wasting your time and money.

We streamline your paid searches

For your potential clients the user journey may end with a click, but for us this is just the beginning. That click is huge in terms of the kind of information it can reveal about your next customer. At Nest, we respect the click. The click lets us track revenue back to a number of different consumer entry points—from keywords, ad copy and landing pages to an amazing number of customer metrics that help us finetune your pay-per-click campaigns and boost your sales exponentially.

OUR SEARCH MARKETING TOOLKIT

Paid search superheroes

A good search strategy needs more than a well-thought-out campaign. It needs to move laterally across the entire spectrum of possible revenue channels and deliver with focus. In other words, it needs to be in two places at once. We don’t claim to be superheroes, but a lot of our clients see us that way.

OUR SEM FLOW

Custom search marketing strategies with great results

Our search marketing campaigns are all unique, but our core search principles never change. To make search marketing work for you, you need three things: careful planning, a robust and well-timed launch, and intelligent post-launch analysis.

We like sitting down with messy data and looking for meaning in the click. Running a situation analysis lets us see how things are looking under the hood for your business.

This is where it gets interesting. When a click hits or a lead turns into a new customer, we’re sure to know first, because wonderful things tend to grow into super wonderful things as long as you act fast.

To grow that click into deeper engagement with your products or services, and make that new visitor a loyal client, we watch your dashboard daily, keeping track of how your advertising budget money is actually being spent, click by click. When it’s time to share, we give you a customized report with all the goodies, so you can understand what’s going on too.

We’ve found that data without goals is like biking to work on one wheel. (We have nothing against unicycles.) It’s just that when we combine our data crunching with your business goals, that’s when we get the best results.

Ok, so we’ve scoped, we’ve launched, we’ve got the numbers. Now we figure out what’s working and what’s slowing us down, and we tweak everything—keywords, text ads, extensions, banners, videos, audiences, landing pages, the whole shebang—until we get everything just right.

We love launching. But, actually, while you’re celebrating the birth of an exciting new campaign, we’re still biting our nails, figuring out things like how to get your pages to load faster, how to grab that extra conversion, and how to make your SEO perform even better. This is what sets us apart and it’s what sets the stage for a healthy long-term search marketing strategy.

With search marketing, there’s always room for improvement and new directions to grow in. This is why our custom advertising strategies are built click by click and why we’re always looking to make your next campaign more successful than the last.

Get your business found online with nest.

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